Developing Web-Based Online Advertisement Targeting System for 3D Models

Hiba A. Abu-Alsaad; Rana Riad K. AL-Taie; Hazim M. Alkargole

The paper presents a strategy for implementing a hybrid recommender system to a 3D online marketplace to realize a more efficient funneling of 3D models recommendations. The 3D models’ marketplace is an ever-growing medium which supplies to movies, commercial or video games, production quality finished assets ready to be included in their project. A robust targeted advertising mechanism leads to a better browsing experience for the end user and a more efficient monetization campaign. The following research also reveals a strategy for elevating the user experience for visualizing 3D models in an online marketplace. The targeted approach proposes the implementation of a web-based engine which allows full interaction with the 3D model, rather than browsing a series of renders or scrolling a through a 360 animation, the standard approach used by current marketplaces. The system will contain an extra layer of recommendations targeting the vendors, and presents a strategy to dynamically adjust the prices of the 3D models existing in the online marketplace based on prediction algorithms.

Select Volume / Issues:

• Volume 10,Issue 5, Sept. 2019

Year:

2019

Type of Publication:

Article

Keywords:

Online Advertising; CG Graphics; Regression Statistics; 3D Online Marketplace; Unity Engine

Journal:

IJECCE

Volume:

10

Number:

5

Pages:

190-200

Month:

September

ISSN:

2249-071X