Trade-Off Among Online, Offline, and Online-to-Offline Business Models: A Perspective Based on the Four Ps of Product Characteristics

Over the past decade, advancements in information technology have facilitated internet use in many countries. This has particular relevance to the growth of e-commerce. Hence, this study conducted exploratory and qualitative research to construct an integrated framework...

Select Volume / Issues:

• Volume 7 Issue 4, July 2016

Year:

2016

Type of Publication:

Article

Keywords:

Product Characteristics; Business Models; Online; Offline

Journal:

IJECCE

Volume:

7

Number:

4

Pages:

234-240

Month:

July

ISSN:

2249-071X