New Approaches to SEM Statistical Analysis of Purchase Intention

Gui Ren; Yann-Haur Huang; Hiroshi Honda; Yu-Chen Lo

This paper was intended to determine what factors affect consumers’ purchase intention in the e-business environment and verify how organizations’ internal and external dynamic may underlie the success of e-commerce companies. Based on literature review, a set of quantitative surveys, a conceptual model and a number of hypotheses were proposed. Then, the factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses...

Select Volume / Issues:

• Volume 8,Issue 5, Sept. 2017

Year:

2017

Type of Publication:

Article

Keywords:

E Commerce; Statistical Analyses; E Purchase Intention; Structural Equation Modeling; SEM Statistical Method

Journal:

IJECCE

Volume:

8

Number:

5

Pages:

285-292

Month:

September

ISSN:

2249-071X