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Trade-Off Among Online, Offline, and Online-to-Offline Business Models: A Perspective Based on the Four Ps of Product Characteristics

Over the past decade, advancements in information technology have facilitated internet use in many countries. This has particular relevance to the growth of e-commerce. Hence, this study conducted exploratory and qualitative research to construct an integrated framework...
Select Volume / Issues:
Year:
2016
Type of Publication:
Article
Keywords:
Product Characteristics; Business Models; Online; Offline
Journal:
IJECCE
Volume:
7
Number:
4
Pages:
234-240
Month:
July
ISSN:
2249-071X
Hits: 1391

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